Hey!

We’re Ratbags, the playful Aotearoa New Zealand kids brand.

Like many parents, we wanted a backpack that could keep up with our kids, looked good, lasted the distance, and made life just a little bit easier. 

So, we designed our own.

Designed here in Aotearoa, every Ratbag backpack is built to be both beautiful and functional. They’ve got clever details like insulated compartments to keep food fresh and mess contained, durable materials, and a style that feels modern and simple.

The name? It’s a nod to the little personalities who inspired it all. The spirited, determined, imaginative kids who remind us to laugh more, slow down, and embrace the chaos.

Because being a little ratbag isn’t something to fix, it’s something to celebrate.