If you’re a parent, you know the chaos that can come with packing for a day out with kids. Snacks, changes of clothes, wipes, water bottles, toys, and of course, the lunch that somehow always ends up warm and squished by midday. That’s where a Ratbag comes in. It’s not just a backpack.
So, what makes a Ratbag so handy? Let’s break it down:
1. Built-in insulated pocket
Lunch stays cool (or warm), fresh, and separate from everything else. Whether it’s a yoghurt pouch, sliced fruit, or a cheeky sausage roll, the insulated pocket keeps it at just the right temp - without needing an extra lunch bag.
2. Just the right size
Ratbags are designed for kids to carry themselves. Big enough to fit everything they need, small enough not to weigh them down. Independence for them, fewer “Can you carry this?” for you.
3. Designed with real life in mind
Twin top handles for quick grabs, easy-to-use zips for little fingers, and comfy adjustable straps that grow with them. No fiddly bits, just thoughtful design that works.
4. Style meets practicality
Let’s be honest, we want our kids to look cute, but we also want gear that lasts. Ratbags are made from durable, easy-to-clean materials that can handle whatever your kid throws at it (or throws it in).
5. From daycare to weekend adventures
Whether it’s daycare, a trip to the playground, or a sleepover at Gran’s, the Ratbag does it all. It’s the one bag you’ll reach for again and again.
In short? A Ratbag is a game-changer.
It’s smart, stylish, and made to make life easier for busy parents and adventurous little ones alike.